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This Brand Refuses to Call Its Dog Toys 'Toys.' Here's Why That's Not Just Marketing.
Latest · Toys & Play

This Brand Refuses to Call Its Dog Toys 'Toys.' Here's Why That's Not Just Marketing.

Lambwolf Collective started with a stray puppy, a sewing machine, and a lockdown. Its founder's insistence on 'play objects' turns out to be a real design philosophy, not a gimmick.
Marcus Webb · 5 min read
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